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Francisco Martinez is an experienced Chief Information Officer at Grupo TCC since May 2022, focusing on delivering technology and unparalleled value to millions. Previously, Francisco held significant roles at PepsiCo Americas Foods, including leading digital transformation projects in the supply chain for Latin America and overseeing six major business transformation projects that enhanced sales effectiveness and productivity. Francisco's early career included leadership positions at Marion and Lloreda S.A., where notable system implementations were executed. Academically, Francisco holds a degree in Systems and Computer Engineering from Pontificia Universidad Javeriana, complemented by various certifications in executive coaching, commercial management, and process reengineering.