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Luis Alberto Bedoya is an accomplished sales manager with extensive experience in commercial strategy and team management across various industries. Currently serving as Sales Manager at Grupo Tawa since June 2021, Luis leads a team to achieve sales goals and optimize productivity and conversion rates. Previously, Luis held notable positions at PDC Latinoamérica and Grupo Palmas, focusing on national key accounts and developing joint business plans, respectively. Experience at cbc and QROMA involved managing key accounts and marketing initiatives, while earlier roles at Henkel included trade marketing support. Luis holds an MBA from Universidad de Lima and a Bachelor's degree in Marketing from the same institution.