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Darío Okrent is a seasoned executive with extensive experience in digital transformation and strategy across various industries. Currently serving as Chief Transformation Officer at Grupo Salinas, Darío leads a multicultural team to drive organizational change and develop data-driven solutions. With a background that includes roles such as Chief Digital Officer at Alsea, Head of Digital Channels at Banco Azteca, and CEO at Kichink, Darío has consistently achieved significant growth and innovation, including increasing digital customers at Banco Azteca from 1 million to 6.5 million in one year. Darío also contributes to the entrepreneurial ecosystem as a mentor for Endeavor and a fellow at Victoria147, while holding educational credentials from prestigious institutions including Harvard Business Review and IESE Business School.