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Alejandro Catalina de la Peña is an experienced Marketing & Event Manager at Grupo R. FRANCO since January 2014, where responsibilities include developing marketing strategies, managing the marketing department, and overseeing digital media content at both national and international levels. Prior roles at Grupo R. FRANCO include Marketing Product Management and Marketing Intelligence, focusing on strategic implementation and gathering market insights. Previously, Alejandro worked in marketing and communication at Asociación de Cadenas de Restauración Moderna, Fehrcarem from April 2012 to January 2013, coordinating strategies and events. Early experience includes serving as a tourist guide in the Ayuntamiento de Berlanga de Duero. Alejandro holds a Master's degree in Digital Marketing from ICEMD and a Bachelor's degree in Marketing and Commercial Management from ESIC Business & Marketing School, complemented by language training at Inlingua® Washington DC.