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Manuel Santiago has a diverse work experience spanning over several decades. Manuel started their career at Valeo, where they worked as an account manager from 1992 to 1998. Manuel then joined SABIC Innovative Plastics (formerly GE Plastics) as an account manager from 2002 to 2007. In 2007, Manuel founded Avantsolar and served as the General Manager until 2020. During their tenure at Avantsolar, they oversaw the company's operations and growth. In 2013, Manuel co-founded PETROPRIX, a fast-growing automated gas stations chain in Spain. As the Founding Director, they played a crucial role in developing and expanding the business, with the company achieving 100 Million Euro revenue within four years. Currently, Manuel serves as the CEO of Hello Auto, a position they assumed in 2020.

Manuel Santiago attended Universitat Politècnica de València (UPV) from 1988 to 1992, where they earned a Master's degree in telecommunications. Prior to their time at UPV, they attended Maristas Instituto, although specific dates and details about their field of study during this period are unknown.