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Pablo Monzon is an experienced Trade Marketing Director at PDC Latinoamérica since June 2019, responsible for developing Trade and Shopper Marketing strategies across Central America and Peru for brands like Magia Blanca and Australian. Leadership skills are demonstrated through management of a 350-member merchandising team and execution of excellence in partnerships with major companies such as SCJohnson and L’Oreal. Previous positions include roles at Distribuidora Maravilla, S.A., where significant achievements in market growth and brand positioning were realized, and a short tenure as International Marketing Consultant for the Chicago Cubs. Pablo holds an MBA from INCAE Business School and additional degrees from Northwestern University and Barcelona School of Economics, alongside an industrial engineering degree from Universidad del Valle de Guatemala.