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Julio Miyares Armendáriz is an experienced marketing professional with a comprehensive background that includes roles as Global Marketing Director for the Gin Portfolio at Grupo Osborne, overseeing brands such as Nordés, Gold, and Ampersand. Previous positions include Head of Consumer Marketing at Cambridge University Press and Peer Marketing Lead for EMEA at Viacom, where responsibilities encompassed executing marketing strategies and managing brand performance. Julio's early career featured roles in marketing analysis and product management at Deoleo and Sony Pictures Entertainment, among others. Julio holds a degree in Law and Business Administration from Universidad Pontificia Comillas and further education in Social Media Strategy and Digital Marketing from ISDI and The Valley Business & Tech School.