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Santiago Germano is a seasoned professional in digital strategy and analytics with extensive experience in managing paid media and influencer campaigns across various sectors. Currently serving as Director de Planning y Analytics at GRUPO MUCHNIK since May 2023, Santiago is responsible for developing strategies that create opportunities for clients on both national and regional levels. Previous roles include Director of Strategy at Pipol Hub and Director of Paid Media & Strategy at Footballco, where Santiago led digital initiatives for the official channel of the Qatar World Cup, Roadto2022es. Other significant positions include Director Estratégico y de Performance Creativa at Fuega Agencia, where Santiago optimized influencer campaigns for prominent brands, and Director Digital at Carat, overseeing Chevrolet's digital performance program. Santiago's career began as an Asistente de Medios at Initiative, and Santiago holds a degree in Media Planning from Instituto Superior de Publicidad. Additional expertise includes advanced training in Paid Media for Ecommerce.