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Anna Scarlett Paredes Gozalo is an experienced professional in digital marketing and analytics, currently serving as an Audience Activation Specialist at Intercorp Group since January 2020. With advanced expertise in tools such as Google Analytics, Facebook Ads, and data analysis, Anna focuses on optimizing digital advertising revenue. Previous roles include Community Leader at Intercorp, Chief Data Officer at Fortuny Influencer & Digital Marketing, and Senior Digital Advertising Analyst at El Comercio. Anna's educational background includes a Diplomatura in Digital Marketing Analytics from MIT Sloan School of Management and various specializations in digital and traditional marketing.