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Fernando A. Guedes is a seasoned professional with extensive experience in leadership and consultancy roles. As the Founder and Partner of Grupo Hub since January 2014, Fernando has demonstrated entrepreneurial prowess. Prior to this, Fernando was Co-Founder and Partner at Hub On Demand from January 2019 to January 2022 and at Air Branding from January 2015 to September 2019. Fernando also served as Vice President and Partner at Fesa Global Executive Search from May 2010 to January 2014 and held the position of Senior Consultant at Michael Page from August 2007 to May 2010. Earlier in their career, Fernando worked as Plant Controlling Chief at Philips Consumer Lifestyle and as a Cost Specialist at PST. Fernando A. Guedes holds a degree from Pontifícia Universidade Católica de Campinas, completed in 2004.