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Nayrina Rocío Frausto Rodríguez is an experienced e-Commerce professional with a strong track record in managing omnichannel strategies and performance in the consumer goods sector. Currently serving as the e-Commerce omnichannel manager at Grupo Herdez, Nayrina oversees commercial management for major brands and retailers, focusing on demand generation and budget control. Previous roles at Unilever and BLN Brands involved leading e-Commerce initiatives and shopper marketing strategies. Nayrina's extensive background encompasses trade marketing, category management, and marketing communications in diverse environments, supported by an MBA in Marketing and Finance. Additional credentials include certifications in Data Science Essentials and specialized sales training.