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Maria Luisa Ramirez Salgado is an experienced marketing professional with a diverse background in retail and consumer marketing. Currently serving as Retail Sr. Marketing Manager for Nutrisa & Moyo at Grupo Herdez since October 2014, Maria Luisa leads teams in developing annual business plans while focusing on consumer trends and brand opportunities. Prior roles include Retail Marketing Manager for Nutrisa, where strategic brand development and annual marketing plans were key responsibilities, and Consumer Marketing Manager for the Impulse Ice Cream category at Nestlé, which involved launching KITKAT popsicles in Mexico. With earlier experience in various marketing roles at Nestlé and Kraft Foods Mexico, along with a foundational position at Gillette de Mexico, Maria Luisa possesses a strong expertise in executing marketing strategies, optimizing product portfolios, and enhancing brand relevance. Maria Luisa holds a Bachelor's degree in Marketing from Tecnológico de Monterrey.