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Attorney at Law by Universidad Anáhuac, with a Masters in Business Administration by the National University of San Diego, California. He joined the Company in 1978 in the Corporate Legal area and since then he has directed several administrative areas, including the Corporate Direction. In 2004 he was appointed Chairman and Chief Executive Officer of the Company. In addition to his responsibilities within the Group, he has held several positions in industry groups such as CONCAMIN (Industrial Chamber Confederation), BASC (Business Alliance for Secure Commerce) and in CANAINCA (National Food Preserves Chamber of Commerce).