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Daniel Carrasco Renteria is a seasoned professional in digital marketing and e-commerce, currently serving as Sub-Gerente Marketing Digital at Grupo Efe since March 2021. With a robust background, Daniel has held significant roles including Jefe de Marketing Digital at Wavemaker and Head of Digital & Content at GroupM. Daniel's tenure spans various companies where responsibilities have included the development of media strategies in South American and Central American markets, management of media planning teams, and oversight of projects to meet branding and performance objectives. Daniel's educational background includes a degree in Advertising from Universidad Mayor and qualifications in search engine marketing and digital communication.