Marketing and Branding

About

The Marketing and Branding team at Grupo Dass is responsible for developing and executing marketing strategies to promote the company’s portfolio of sports brands, including Fila, Umbro, and New Balance. They focus on digital marketing, CRM, trade marketing, visual merchandising, and brand design to enhance brand visibility, customer engagement, and market presence while aligning with the company’s commitment to innovation, sustainability, and Lean Manufacturing principles.