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Daisy Téllez Franco is an experienced digital marketing professional currently serving as Gerente de Marketing Digital at GRUPO CHARLY since January 2022. Previously, Daisy held the role of Gerente Digital at Genomma Lab from January 2019 to January 2022, overseeing digital media and facilitating direct communication with Brand Managers to align strategies across ATL, Ecommerce, Media, and Social Media teams. Earlier experience includes serving as Manager Account at Mindshare, where Daisy focused on client service and digital strategy for Warner Bros. México, and as Coordinador Digital at Starcom Mediavest Group, managing digital campaigns for Grupo Walmart. Daisy's career began at MEC as an Interaction Executive, handling multiple accounts across various industries. Daisy holds a degree in Comunicación y Periodismo with a specialization in Producción de Televisión y Medios Digitales from Universidad Nacional Autónoma de México, completed in 2013.