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Piero Alessandro Tovar Garcia is a seasoned marketing professional with a robust background in CRM management and strategic marketing initiatives across Ecuador, Panamá, and Perú. Currently serving as a BackOffice de Marketing at Business IT since September 2021, Piero focuses on expanding the CRM database and provides insightful reports for strategic decision-making. Previous experiences include roles as a Marketing Intern and Commercial Promoter, where Piero executed telemarketing campaigns and donor engagement strategies, respectively. Piero holds a Bachelor's degree in Administration and Marketing from Universidad Peruana de Ciencias Aplicadas, complemented by courses in advanced Microsoft Excel and basic English.