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Micaela Garcia Canela is an experienced CRM analyst currently working at Grupo Boticário since January 2020, where responsibilities include planning promotional CRM campaigns and facilitating cross-functional communication for enhanced customer experiences. Previously, Micaela held the position of CRM Analyst I, focusing on strategic calendar development and performance analysis of various campaigns. Prior experience includes a marketing internship at Beleza na Web, contributing to multi-channel campaigns, and a brief internship at Itaú Unibanco, enhancing customer experience initiatives. Micaela served as President of the 10-Year Commission for the Economics course at UFSCar and has held communication roles in various academic organizations. Micaela holds a Bachelor's degree in Economics from UFSCar, having graduated in December 2019.