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Luca Purga is an accomplished professional in customer relationship management and digital marketing, currently serving as the Head of CRM, Loyalty and Customer Insights - Omnichannel Lead at The Estée Lauder Companies Inc. since September 2022. Previously, Luca held key positions at Technogym as Global CRM Manager, at IWC Schaffhausen as EMEIA CRM and Customer Experience Manager, and at Officine Panerai in various roles including Global CRM Project Manager and Global Digital Marketing Specialist. Luca's extensive experience encompasses defining customer engagement strategies, driving customer-centric transformations, and enhancing client experiences across multiple brands and markets. Luca holds a Master of Science from MIT Sloan School of Management and a Master's degree in Global Marketing Management from Università degli Studi di Milano-Bicocca, complemented by a Bachelor's degree in Business Administration from Università Cattolica del Sacro Cuore.