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Ruben Herrera has a wealth of experience in the sales and distribution industry, holding high-level positions in various companies such as Grupo Bimbo, Bimbo Iberia, Barcel USA, and Corporativo Bimbo. With a focus on evaluating and defining distribution models for Grupo Bimbo across different markets, as well as analyzing and assessing potential company acquisitions, Ruben Herrera has demonstrated expertise in driving sales growth and expansion on both national and international levels.