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Nelson Venegas Biermann is an accomplished business leader currently serving as General Manager at Grupo Bimbo since February 2020, following an extensive career at PepsiCo from March 2006 to May 2019, where various roles included Sales Strategy Director for the Andean Cluster and several senior sales managerial positions. Notable achievements include leading successful trade marketing campaigns across South America, the Caribbean, and Central America, and implementing strategic initiatives that resulted in a significant increase in net sales. Earlier experience includes serving as Brand Manager for South Cone at PepsiCo, where promotional initiatives and new brand launches yielded impressive results, and as an Export Specialist at Nestlé Chile S.A. Nelson Venegas Biermann holds an MBA from Universidad Adolfo Ibáñez and a degree in Political Science from Pontificia Universidad Católica de Chile, complemented by recent studies at IPADE Business School.