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Erik Ortíz Amezola is a seasoned professional in trade marketing and key account management, currently serving as KAM at Grupo Bafar since November 2019. In this role, Erik defines and implements commercial strategies to enhance sales performance in the autoservicio channel for Chedraui, while also coordinating product supply to improve fill rates. Previously, Erik held various leadership positions at Grupo Herdez, where responsibilities included developing commercial strategies for major chains like Walmart and Chedraui, and managing sales operations to achieve performance objectives. Erik's career began at HEINEKEN MÉXICO and includes experience in sales coordination at Alpura. Erik holds a degree in Marketing from Universidad Tecnológica de México, along with diplomas in Leadership Formation, Merchandising, and Advertising.