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Elias Benjamin Chavez Rubio is an accomplished marketing professional with extensive experience in leading marketing and trademarketing strategies. Currently serving as the Head of Marketing and Trademarketing at Grupo Bafar since January 2019, Elias has previously held key roles at Sigma Alimentos from April 2007 to September 2018, including Gerente Comercial y Negociaciones Marcas Deli and Jefe de Mercadotecnia. Earlier in their career, Elias worked at Cervecería Cuauhtémoc-Moctezuma in various marketing positions from 2000 to 2007. Elias holds a Master in Marketing and Brand Value from EGADE Business School del Tecnológico de Monterrey and a bachelor's degree in Business Administration with a specialization in Marketing from Tecnológico de Monterrey. Additionally, Elias completed a diploma in Strategic Planning and Innovation at EGADE Business School del Tecnológico de Monterrey in 2022.