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David Palau is an experienced professional in the coffee and sales sectors, currently serving as Category Manager Coffee and Key Account coffee specialist at SERHS since February 2015, focusing on providing solutions for hotels and hospitals with coffee dispensing machines. Prior to this role, David was a Sales Specialist at Alfa Dispensing, where responsibilities included ensuring client satisfaction post-installation of coffee machines. David's career began with freelance day trading and included a lengthy tenure as Manager Director at Distribuciones CERCAS, where effective decision-making led to sales enhancement. Early experience as a Real Estate Sales and Marketing intern at RE/MAX involved financial advising and market networking. David holds a degree in Business Administration from Universitat Oberta de Catalunya.