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Morten T. Borup is a seasoned marketing professional with extensive experience in global marketing and strategy roles, primarily within GRUNDFOS since January 2017, where key positions include Senior Global Strategy Marketing Manager and Lead Global Application Marketing Manager. Morten has a strong focus on District Energy applications and has successfully driven marketing initiatives across multiple global markets, emphasizing digital marketing, customer engagement, and lead excellence. Prior roles encompass significant leadership and marketing positions at Dacapo Stainless, Solar A/S, and Aktieselskabet CARL CHRISTENSEN, showcasing expertise in e-commerce, brand development, and customer loyalty concepts. Morten holds a Master's in Business Administration with a focus on International Trade from Aarhus University and possesses a solid educational background in foreign trade and math.