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Smriti Tahiliani is a growth marketing analyst at Bamboo since July 2022, with a robust background in digital marketing and analytics. Previously, as a digital marketing manager at the Keck School of Medicine of the University of Southern California, Smriti led social media campaigns that achieved a 62% increase in engagement. Experience includes a role as a graduate teaching assistant at the University of Southern California's Marshall School of Business and as a co-founder of NeoVibe Illusions, where Smriti established supply chains and design departments for customized decor. As a marketing analyst at Wellness Forever Medicare Private Limited, Smriti implemented strategies that led to a 12% increase in customer retention and a 7% revenue boost. Earlier work at Deloitte involved optimizing digital processes for Vodafone and conducting influential market research. Smriti holds a Master of Marketing with a focus on analytics from the University of Southern California and dual master's and bachelor's degrees in commerce from H.R. College of Commerce & Economics.