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Juie S. Shah is a seasoned marketing professional with significant expertise in growth strategies across various sectors. Currently serving as Manager - Growth at Groww, India, since February 2023, Juie is responsible for enhancing investment and personal loan categories. In addition, Juie is a Mentor for Growth & Marketing at GrowthX®, guiding Capstone teams in developing strategies for product-first companies. Previous experience includes pivotal roles at Acko as Growth Marketing Manager and Assistant Marketing Manager, where Juie significantly increased customer retention and developed effective campaign strategies. Juie's early career included positions in brand strategy, content strategy, and data analysis, complemented by strong educational credentials from MICA and the University of Mumbai.