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Himalika Singh is an accomplished professional with extensive experience in business management, product development, and strategic growth across various sectors. Currently serving as a Senior Business Manager at Groww, Himalika is instrumental in building the Consumer Durable Lending segment from the ground up. Previously at PhonePe, Himalika held the role of Category Manager for Bill Payments and the Switch SuperApp, leading growth initiatives and managing P&L for numerous categories. As a Management Consultant at Mastercard Data & Services, Himalika developed customer segmentation strategies to enhance growth in the consumer service industry. Additional experience includes significant contributions during an MBA internship at Mastercard Advisors and a role as a Software Engineer at Citi, where Himalika presented project outcomes to senior executives. Academically, Himalika holds an MBA from the Indian Institute of Management, Calcutta, and a B.Tech. in Electronics Engineering from the Indian Institute of Technology (Banaras Hindu University).