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Kaoutar Armaz is an experienced design professional currently serving as Design Lead at GrowthYouNeed since May 2022. Past roles include UI/UX Designer at marasiel - totilgroup and Identity Leader at The New Territory, where brand identity was a key focus. In collaboration with The New Territory, Kaoutar developed a new brand and identity for Abulcasis University of Medicine. Previous experience includes a variety of roles in branding, communication, and design across several organizations, including cultural internships and artistic direction for the clothing brand "Call Me Lalla." Kaoutar's academic background includes a Master’s degree in Graphic Design & Digital from ARTCOMSUP and a Baccalauréat in Physical Sciences from Ibn Sina.