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Nikita Gour has a strong background in business development and digital marketing. Currently serving as a Business Analysis & Development Executive at GrowthAcad since August 2022, responsibilities include managing data and optimizing the Lead Management System on Zoho CRM. Previously, at BYJU'S, a role as a Business Development Executive involved engaging customers through effective BTL activations. Additionally, experience as a Digital Marketing Intern at NICHE Advocacy Foundation included managing the NGO's Instagram account. Nikita holds a Master of Business Administration in Business Administration and Management from Green Heaven Institute of Management and Research Nagpur and a Bachelor of Engineering in Electronics and Telecommunication Engineering from KCES's College of Engineering & Information Technology, Jalgaon.