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Auke Boersma currently serves as the Chief Commercial Officer at CANDID, responsible for enhancing media trading and investment management services, and co-managing commercial policies for the Candid media agencies. Additionally, Auke founded Auke Boersma Consultancy in 2012, offering advisory and management services in the digital industry. Auke holds positions as a Strategic Advisor at adopshub. and Vfluencer, and acts as a Subject Matter Expert for Growth Tribe, leading a course in strategic Sales & Business Development. Furthermore, Auke collaborates with The Scale Factory as an Advisory Board Member and previously served as Chief Executive Officer a.i. at Adcombi and Chief Operating Officer a.i. at Adgo. Auke has extensive experience in programmatic supply strategies from roles at GroupM and Light Reaction, contributing to innovative media models and growth across various digital sectors.