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Lars Nygaard Eistrup is an experienced marketing professional currently serving as the Marketing Manager at GROWN UP Licenses since April 2023, where responsibilities include developing marketing strategies for notable brands like Caterpillar and LEGO, as well as managing social media and email marketing efforts. Prior to this role, Lars held multiple positions at hummel from August 2016 to March 2023, escalating from Event- & Project Coordinator to Project Manager in the teamsport department, focusing on global marketing activities. Additional experience includes roles in event management, educational support, and radio hosting, complemented by academic qualifications in Sport Management and Marketing Management.