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Jake Abrams is a marketing professional with extensive experience in direct-to-consumer (DTC) growth strategies and brand development. As the Founder of Odyssey since February 2020, Jake helps 7-9 figure DTC brands enhance revenue and return on ad spend through tailored messaging, audience targeting, media channel allocation, and creative strategies. Prior to Odyssey, Jake served as VP Marketing at Embr Labs, successfully rebranding and launching the product Wristify. Jake also held the position of Head of Marketing at Firehose Project and Marketing Manager at Arnold Worldwide, where achievements included impactful marketing campaigns for New Balance. Jake's career began with various roles in marketing and sales internships while studying at Boston College, where a Bachelor of Arts degree was obtained.