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Vinay Rawat is a seasoned professional with extensive experience in content and innovation across various roles in digital marketing and strategy. Currently serving as Director of Content & Innovation at GroupM, Vinay leads the Creative Futures team at EssenceMediacom, focusing on nurturing ideas and aligning them with business objectives in the evolving communications economy. Previously, Vinay held the position of Associate Director, where efforts centered on brand advocacy for the Airtel account and involved strategic thinking and market engagement. Additional experience includes roles at Drizzlin Media as Marketing Strategy Manager and Tetra Pak as Digital Marketing Consultant, along with positions in account management and marketing at several other firms. Vinay holds a B.Tech degree in Computer Science from Dr. A.P.J. Abdul Kalam Technical University.