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Karena Law is an accomplished data and technology professional with extensive experience in analytics and project management. Currently serving as the Data & Tech Director and APAC Data Analytic Lead at GroupM since September 2021, Karena previously held roles as Analytic Manager at IPG DXTRA and Global Data Scientist at Wavemaker. Earlier career positions include Business Analyst at Sears and Project Manager at Young & Rubicam Group. Karena Law holds a Bachelor of Business Administration degree in Business, Management, Marketing, and Related Support Services from The Hong Kong Polytechnic University, as well as a degree in Business Management from The University of New Mexico.