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Marco Bortoluzzi is a Senior SEO Specialist and Web Analyst at GroupM Italy since January 2020, focusing on SEO optimization for websites and large e-commerce platforms across various sectors. Key responsibilities include formulating effective SEO strategies, conducting keyword research, managing local SEO initiatives, collaborating with IT for implementations, developing link building strategies, performing competitive benchmarking, and reporting. Previously, Marco served as an SEO & Web Analyst Consultant at Tangity, leading UX and design projects and web analytics for notable clients. Earlier roles included positions at NTT DATA Italia, Omega Sistemi Informativi, and Attitudo Marketing & Comunicazione, with responsibilities spanning quality testing, project management, web communication, and IT consulting. Marco holds a Master’s degree in marketing and business communication, a SEM & Display Advertising Specialist Certification, and a Bachelor's degree in Communication Sciences and Technologies.