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Carleen Gray

Leading the North American GroupeSTAHL company CEO since July 2018, Carleen is a long-time member of STAHLS’ leadership team. Prior to this appointment, she has held positions as Executive Vice President of Sales and Marketing, Chief Marketing Officer (2007-2018), and Marketing Director (1986–2001).

She guides STAHLS’ innovative and focused North American leadership team to develop future markets and embrace new digital decorating technologies while concentrating on speed to market for customers of all levels.

In addition to overseeing and directing 360-degree marketing efforts at all GroupeSTAHL North America’s business units, Gray has succeeded in developing and implementing new digital business models; and led the strategic effort to enter the promotional products and licensing markets. Her creative, experienced direction of all print, event, and digital communications programs, including expanding web development and social media department, continues to win industry accolades and drive internet sales to record numbers.

Prior to returning to STAHLS’ in 2007, Gray spent six years as the Director of Licensed Product Merchandising for Alcone Marketing Group. She managed the Jeep, Dodge, and Chrysler licensing programs, helping to integrate them with the company’s overall brand communication plans.


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