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Alex Franco is an experienced professional in the healthcare and consumer goods sectors with a progressive career spanning over two decades. Currently serving as the Country Manager at SOTHYS since September 2022, Alex previously worked as an independent healthcare and life sciences business consultant at Theramex, where responsibilities included leading a global OTC launch plan for a women's health supplement. Alex's extensive tenure at Abbott, which lasted from June 2011 to December 2020, included roles as Marketing Director and Country Manager for Iberia, where key achievements included market expansion and leadership in medical devices and nutrition. Earlier experience includes significant sales and marketing roles at Stilema and L'Oreal, demonstrating a consistent track record of enhancing brand performance and driving sales growth. Alex holds an MBA from IE Business School and completed the Management Development Program at IESE Business School.