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Patrice Bastian has extensive experience in brand management and consulting, currently serving as Brand Director at Groupe Royer since August 2018, overseeing brands such as CHARLES JOURDAN and PARE GABIA. Concurrently, Patrice operates as a consultant for PB HOLDING, facilitating the strategic buy-out of Feiyue and providing expertise in brand strategy and content development. Patrice also mentors at Wilco since November 2017. Notably, Patrice co-founded Feiyue, where responsibilities included Global Marketing and Product Management, achieving significant growth with a turnover of 20 million and a global sales presence. Previous roles include production management and artistic direction for major events in collaboration with prominent luxury brands while based in Shanghai. Education was obtained at UP4 Paris Conflans (Ecole d'Architecture) from 1992 to 1996.