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Laurence Poulaillon is an experienced marketing, communication, and event manager currently with Groupe Royer since July 2018, responsible for developing international press strategies for brands such as New Balance and Kickers, while managing their media image through traditional and digital platforms. Prior to this, Laurence served as the press and events manager at CELIO* International, where a shift from print to digital press relations was achieved, alongside the organization of various marketing events. Laurence's career began at Gérald Cohen, where responsibilities included media relations for renowned brands like HUGO BOSS and managing a team. Laurence is pursuing a Master in operational management from ESSEC Business School and has a background from FIT New York.