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Serena Cesari currently serves as the Ecommerce Marketplace Manager at Rossignol Group, a position held since September 2022, where responsibilities include executing digital marketplace strategies across various business units. Prior to this role, Serena worked at Versace as the Ecommerce & Omnichannel - Online Partnership Coordinator, focusing on building strategic partnerships and enhancing brand performance from November 2018 to August 2022. Additional experience includes managing online flagship stores at YOOX NET-A-PORTER GROUP, from February 2015 to October 2018, and contributing as a Client Service Consultant at Millward Brown, with earlier roles in project management at the Italian Chamber of Commerce and as an attendee and tutor at Il Sole 24 ORE Business School. Serena holds a Master's degree in Marketing, Communication, and Digital Strategy from 24ORE Business School, a Laurea Magistrale in Brand Management from IULM University, and a Laurea Triennale in Science of Communication from Alma Mater Studiorum – Università di Bologna.