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Sophie Alix has extensive experience in marketing and communication, currently serving as Directrice Marketing et Communication at ECT since December 2017. ECT is a leading French group focused on the management and valorization of inert material landfills from construction sites, emphasizing sustainable development with a range of competencies including material recycling and environmental remediation. Prior to ECT, Sophie held the same title at PERL from January 2008 to November 2017, where responsibilities included brand strategy, image construction, and the development of comprehensive communication strategies for business growth. Earlier roles included Project Manager at Insert SA, focusing on strategic recommendations for new technologies, and a position at HIGHCO, where Sophie developed the Internet and digital marketing activities.