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Pierre-Yves Laurent©️ is a seasoned marketing and communication professional with over 20 years of experience in brand strategy and customer experience across various industries. Currently serving as Responsable Marketing et Communication Stratégique et Digital at Groupe COFAQ, Pierre-Yves oversees the marketing and digital strategies for multiple retail networks and brands. Previous roles include Consultant en stratégies de Marques at eXpérience marque, Directeur Marketing at Groupe Rebirth, Co-Founder of the electric bike brand 810 ®, and several key positions at LIPPI and ASSA ABLOY. Pierre-Yves holds a Master's degree in Marketing, Commerce, and Finance from Groupe ESC Troyes, along with additional qualifications in international marketing and accounting.