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Aurélien Lacroix is an experienced professional in pricing strategy and IT development, currently serving as the Director of Pricing and Tools Transformation at Groupe Casino since September 2010. With a strong background in managing pricing for various retail formats and e-commerce platforms, Aurélien has held multiple roles within the company, including Manager of Pricing and IT Development Manager, where the focus was on ensuring consistent pricing and implementing effective pricing strategies across numerous stores. Aurélien's technical expertise includes developing powerful data usage tools and automating processes to enhance operational efficiency. Prior experiences include internships at EBU, Orange France Télécom, and a role at La Poste. Aurélien holds an Engineering degree in Optics and Computer Vision from Télécom Saint-Etienne and a DUT in Networking and Telecommunications from IUT d'Annecy.