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Matthieu Roussel is a seasoned Senior Social Media Manager with extensive experience in brand presence management across various industries. Currently at Groupe BPCE since October 2018, Matthieu oversees social media strategies for Groupe BPCE, Natixis CIB, and Global Financial Services. Prior roles include Senior Social Media Manager at Intériale Mutuelle, where support was provided to multiple departments, and positions at uzful and IPG Mediabrands, focusing on client advisory and social media strategies. Matthieu's career began at heaven, working on marketing digital projects, and included significant experience at Ubisoft as an Assistant Marketing Online/Community Manager. Educational achievements include a Master’s degree in Marketing - Management International from Paris ESLSCA Business School and a higher degree in Marketing and Advertising from Paris School of Business.