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Noémie GIRAULT serves as Chef de Projet CRM at GROUPE BON MARCHÉ, managing various projects related to CRM activities for Le Bon Marché Rive Gauche and La Grande Epicerie de Paris since January 2021. Responsibilities include optimizing CRM operations, designing multichannel contact plans, managing marketing campaigns, analyzing KPIs, and overseeing a team member. Previous experience includes roles at Numberly and Wecandoo, where Noémie focused on communication and marketing strategies. Noémie holds a Master’s degree in TEMA from NEOMA Business School, specializing in Disruptive Marketing, and has a background in community management and business development from various internships.