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Iuliana Kapitonova is an experienced CRM professional currently serving as Chef de Projets CRM at GROUPE BON MARCHÉ since July 2023, with prior experience at Place des Tendances - Groupe Printemps where responsibilities included executing multi-country CRM plans and analyzing campaign performance. Previous roles include CRM Manager Junior at Petit Bateau, where Iuliana implemented campaigns and contributed to customer acquisition strategies, and Assistante Marketing Online & Offline at Groupe Rocher, focusing on brand development in the Russian market. Earlier experience encompasses digital consulting at Cdiscount and account assistance at Ketchum Moscow. Iuliana holds a Master of Science in Marketing Management from EDHEC Business School and a Bachelor's degree in Advertising and Public Relations from MGIMO.