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Adrian B. is the Founder and Chief Strategist at Catalyst-Strategy, providing insights to CMOs and CXOs on driving brand growth through human-centered content and experiences since 2004. Additionally, Adrian serves as a Brand Strategist at GROUP OF HUMANS® and previously held the role of VP, Executive Director of Strategy at R/GA, where strategic planning for R/GA LA was spearheaded. Earlier experience includes roles as Senior Consultant at Team One, Head of Planning at J. Walter Thompson Worldwide, Executive Director of Strategy at Saatchi & Saatchi Australia, Account Planning Director at Goodby, Silverstein & Partners, and Executive Director of Strategy & Planning at Team One. Adrian's career began at DMB&B as Head of Planning. Adrian holds a Bachelor of Economics with a focus on Economics and Marketing from The University of Western Australia.