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Narottam Vashishth is an experienced performance marketing professional with a strong background in managing digital advertising campaigns across various platforms. Currently serving as Performance Marketing Manager at Group Bayport since November 2022, Narottam has previously held similar roles at Bajaj Markets, TrueFan, and OYO, where responsibilities included strategizing and executing mobile app and website traffic campaigns on platforms such as Google Ads, Facebook Ads, and DV360. With experience managing significant budgets and driving performance improvement through data analysis, Narottam has developed expertise in campaign management, optimization, and strategic planning since starting a career in online marketing at AdGlobal360 in 2013. Narottam holds a Bachelor of Technology (B.Tech.) degree in Computer Programming from the World Institute of Technology.