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Gaurav Raj Anand serves as the General Manager of Category Management at Group Bayport since September 2023, overseeing core categories that contributed to $95 million in net revenue for FY 23 across multiple brands. Previously, Gaurav held the position of Head of Product Management and Owned Media at VAHDAM® India, where responsibilities included managing D2C websites and optimizing customer journeys, significantly impacting revenue through various strategic initiatives. Gaurav's career also includes significant roles at EXL as Senior Manager and Manager in Sales and Marketing, focusing on product marketing, branding, and campaign management within the BFSI, retail, and utility sectors. Gaurav's early experiences include internships at GroupM and Tripda, coupled with a strong educational background from the Indian Institute of Management, Calcutta, and Birla Institute of Technology.